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Black Hat Search Engine Optimization Techniques
The term black hat search engine optimization refers to those controversial SEO techniques that are used for acquiring higher Web page search engine ranking. It usually makes use of the most important aggressive techniques and also procedures whose main focus is on the search engines. The black hat SEO techniques are in most cases referred as unethical because usually they do not consider a website’s human audience. At times Black Hat SEO can be customarily said to be techniques that are used for the purposes of getting higher search rankings in unethical way. Some of the characteristics associated with the Black Hat SEO are:
1. The Black Hat SEO breaks the rules and regulations of the search engines
2. It presents the contents in unethical way that can be in a different visual or in a non-visual way in order to easily search engine spiders and also the users of search engines.
3. It creates a user experience that is poor directly due to the fact that the SEO techniques are to be utilized on the website.
There Are Several Techniques Of Black Hat Search Engine Optimization. The Main Techniques Include;
Meta Keyword Stuffing
This refers to the loading of those extensive keyword lists into alt tags, comment tags and Meta tags in texts that are invisible to the eyes of humans. There is repeated flooding of the keywords that are exactly the same in the webpage and whose main role is to trick the search algorithms.
Doorway or Gateway Pages
These are those pages that are usually indexed by the results of the search but when the users of this search enter a doorway page, they are redirected again to the webpage that is unrelated. These pages are therefore mainly designed for the purposes of search engines but not for end user. These pages in most cases cannot be seen by the end user since they are automatically redirected again to target user.
Link Building or Farming
Link building involves the process of posting a website URL to a site that has a link directory which has many links to other websites which have contents that are unrelated. This can be explained using the real world events for example when you build a house near to that of a bad neighborhood meaning automatically that you will be adversely affected by the surrounding. The same is true in the virtual world because the link farms usually have no other specific role apart from that of ensuring that the links of unrelated websites are properly listed. Therefore it is not allowed to participate in link farming as it may make your site to be completely banned from participating.
Hidden content involves the way in which we insert long lists to the white text keywords that are made into a background that is white. The hidden text is the one that is on top of the list of black hat SEO techniques. These texts usually come in several guises although the basic principle in this case is that within the code of this site, there will be a content that will be staffed by the keywords. Therefore this content will not be visible by the user up to the end of the site.
Meta Keywords need to be a short list of the words whose main role is to inform of the main focus of the page. These keywords are said to have been misused in the past and so they are few. An example of a Meta tag that is used in the most recommended and appropriate manner.